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Does growing, scaling or monetizing your emails feel...stuck? We work with newsletter operators, marketing teams and leaders who need hands-on email help, with 12+ years of email knowledge that's already helped hundreds create the right returns from their email strategy.
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Real product and marketing moments, the behavioural bias behind each, and whether it's an honest nudge or a dark pattern.
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Notes from building products with no audience and a day job, one evening at a time. Toward €100,000 from everything I build, no deadline.
Weekly key updates in the newsletter industry and tactical paid growth tips, for free.
Write in ways that make people giggle, gush over and gobble up your stuff.
Every week, one actionable playbook covering newsletter strategy, content, or growth.
A weekly newsletter exploring how brands build trust and connect with their audience.