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  • Privacy Policy
  • Cookie Policy
  • Consent Policy
  • FAQ
  • Acceptable Use

Privacy Policy

Last Updated: 03/02/2026

This Privacy Policy explains how ("CrossLetter", "we", "us", "our") collects, uses, shares, and protects personal information when you use our website, platform, and related services (collectively, the "Service").

If you disagree with this Privacy Policy, please do not use the Service.

1. Who we are

Controller. For purposes of applicable data protection laws, CrossLetter is the "data controller" (or equivalent term) for personal information processed through the Service.

Contact details

  • Legal entity: CrossLetter
  • Email: des@emailexpertafrica.com

2. What we collect

We collect information in three main ways. Information you provide, information we collect automatically, and information from third parties.

A) Information you provide

Depending on how you use the Service, this may include:

  • Account details: name, email address, password (hashed), login method
  • Profile details: newsletter name, URL, category, description, audience details, preferences
  • Sponsor details: company name, website, brand details, campaign preferences, billing or commercial contact details
  • Communications: messages you send us, support requests, feedback
  • Any other information you choose to submit through forms on the Service

B) Information collected automatically

When you use the Service, we may collect:

  • Device and usage data: IP address, browser type, device identifiers, pages viewed, actions taken, timestamps, referring URLs
  • Approximate location (derived from IP)
  • Logs and security data (to prevent abuse and protect accounts)

C) Information from third parties

We may receive limited information from:

  • Authentication providers (if you sign in using a third-party login)
  • Payment processors (if payments are enabled, we do not receive full card details)
  • Analytics providers (aggregated usage insights)
  • Newsletter platforms or public sources, if you submit a newsletter and provide links, we can verify them.

We do not intentionally collect sensitive personal information (like government IDs, health data, or precise location). Please do not submit it.

3. How we use your information

We use personal information to operate and improve CrossLetter, including to:

Provide the Service

  • Create and manage accounts
  • Display newsletter or sponsor profiles
  • Enable discovery, connections, and collaboration workflows

Communicate with you

  • Send service messages (e.g., verification, security alerts, product updates)
  • Respond to requests and support queries
  • Send marketing communications where permitted (you can opt out anytime)

Keep the Service safe

  • Prevent fraud, abuse, and spam
  • Enforce our Acceptable Use rules
  • Maintain platform security and integrity

Improve and analyse

  • Understand usage trends
  • Debug, test, and improve features
  • Measure the effectiveness of onboarding and recommendations

Comply with the law

  • Meet legal obligations
  • Respond to lawful requests
  • Protect rights, safety, and property

4. Legal bases for processing (EEA, UK, and similar jurisdictions)

Where required (for example, under GDPR, POPIA and UK GDPR), we rely on the following lawful bases:

  • Contract. To provide the Service you request (e.g., account creation, profile hosting, matching and connection features).
  • Legitimate interests. To operate, secure, and improve the Service, prevent abuse, and communicate with you about service-related matters. We balance these interests against your rights.
  • Consent. For optional marketing communications and certain cookies or tracking technologies, where required.
  • Legal obligation. Where we must comply with applicable laws.

You can withdraw consent at any time. Withdrawing consent does not affect processing that already occurred.

5. Public profiles and what others can see

CrossLetter is designed to help people discover newsletters and sponsors.

If you create a public profile or submit a listing, some information may be visible to others, such as:

  • Newsletter name, description, category, website link, and any details you choose to publish
  • Sponsor brand name, website link, and campaign details you choose to publish

Please avoid publishing personal contact details you do not want made public.

6. How we share information

We do not sell your personal information in the traditional sense. We may share information in the following situations:

A) With other users, when you choose to connect

If you opt into cross-promotion, sponsorship, or direct connections, we may share relevant profile details (and in some cases contact details you provide) with the other party, so collaboration can happen.

B) With service providers

We use third-party vendors to run the Service. They may process personal information on our behalf, subject to contractual safeguards.

Examples include:

  • Hosting and infrastructure providers
  • Email and communications providers (e.g., for onboarding and updates)
  • Analytics and performance monitoring providers
  • Customer support tools
  • Payment processors (if enabled)

C) For legal and safety reasons

We may disclose information if we believe it is necessary to:

  • Comply with law or legal process
  • Enforce our terms and acceptable use rules
  • Protect the rights, safety, and property of CrossLetter, users, or the public

D) Business transfers

If we are involved in a merger, acquisition, financing, reorganisation, or sale of assets, information may be transferred as part of that transaction.

7. Cookies and similar technologies

We use cookies and similar technologies to:

  • Keep you signed in
  • Remember preferences
  • Understand how the Service is used
  • Improve performance and reliability

Where required by law, we will request your consent before using non-essential cookies. For details on how we ask for consent and what we use cookies for, see our Consent policy and Cookie policy.

You can control cookies through your browser settings. Some features may not work properly if you disable cookies.

8. International data transfers

We may process and store information in countries other than where you live, including countries that may have different data protection laws.

Where required (for example, for users in the EEA or UK), we use appropriate safeguards for cross-border transfers, such as Standard Contractual Clauses or equivalent mechanisms.

9. Data retention

We keep personal information only as long as needed for the purposes described in this policy, including:

  • While your account is active
  • As needed to provide the Service
  • To comply with legal obligations
  • To resolve disputes and enforce agreements
  • For security and fraud prevention

You may request the deletion of your account. Some information may be retained where required by law or for legitimate business purposes (for example, security logs, audit trails, and abuse prevention).

10. Your privacy rights

Your rights depend on where you live. Depending on your jurisdiction, you may have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Delete information
  • Object to processing or request restriction
  • Port your information
  • Withdraw consent (where processing is based on consent)
  • Lodge a complaint with a relevant supervisory authority

To exercise your rights, contact us at des@emailexpertafrica.com. We may need to verify your identity before responding.

11. US privacy disclosures (California and other state laws)

If you are a resident of certain US states (including California), you may have additional rights regarding your personal information, including the right to know, delete, correct, and opt out of certain "sharing" or "selling" definitions under state law. Notices are expected to describe categories collected and purposes.

Categories of personal information we may collect (examples):

  • Identifiers (name, email, IP address)
  • Internet or network activity (usage, device, logs)
  • Professional or commercial information (company name, sponsor details)
  • Inferences (preferences, likely interests based on platform actions)

Purposes: operating the Service, communications, security, analytics, and improvements (as described above).

Sale or sharing: We do not sell personal information for money. We also do not share personal information for cross-context behavioural advertising in a way intended to be a "sale" or "share" under California law. If that changes, we will update this policy and provide required opt-out mechanisms.

To submit a request, contact des@emailexpertafrica.com.

12. Children's privacy

The Service is not intended for children. We do not knowingly collect personal information from children under 16 (or the age required in your jurisdiction). If you believe a child has provided personal information, contact us so we can delete it.

13. Security

We use reasonable technical and organisational measures designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

14. Changes to this policy

We may update this Privacy Policy from time to time. We will update the "Last Updated" date and, if changes are material, we will provide a prominent notice or contact you where required.

15. Contact us

Questions or requests. Email us at: des@emailexpertafrica.com