Nudgeswipe – 5 nudges, every Friday

Every Friday, 5 real teardowns (pricing pages, onboarding, paywalls, emails) from brands like Trainline, Wise and Calm. Each one shows the bias behind it, links the research, and says where a nudge turns into a dark pattern. We never claim a tactic "worked", because brands don't share their results. Written by Emre Güney, a growth leader in London, and built with AI. For growth, product and design folks who are into psychology.